For my money, the best new visual identity of all Britain’s early privatised train companies belonged to Midland Mainline, the intercity operator which ran trains from London St Pancras to Leeds, Nottingham and Sheffield. It used something that looked new and attractive, yet paid subtle tribute to the golden age of the railways, and didn’t descend into the […]
via Mainlining Style (Midland Mainline visual identity 1996-2004) — The Beauty of Transport